After the viral #InMyFeelingsChallenge, everyone would have heard Drake’s dance-worthy song, or perhaps attempted the challenge themselves. Celebrities from Dua Lipa to Will Smith all got in and put their spin on it (and in some places the authorities were actually on the lookout to prevent it due to the involvement of jumping out of a car). What started as one video put up by comedian Shiggy has turned into something you can’t avoid on social media, and now the man himself has responded.
On Thursday, Drake released the official video for the song and told Kiki he loved her. It begins with him pleading with her on her lawn, and then getting reprimanded and driven away by her mother. It goes on to put the Canadian rapper in a dream-like sequence through New Orleans, where Shiggy himself appears.
Keep watching for the twist at the end, where the widespread nature of the challenge hits Drake right in the feelings.