Netflix has been unwaveringly sealing its position as one of the top streaming platforms and content-producing giants in the world.
This year when the Emmy nominations were announced, it beat HBO for the first time in years by garnering the most amount of nods with its shows. With originals like Stranger Things, Sacred Games, The Crown and Orange is the New Black taking the viewing experience by storm, the positive feedback is really no surprise.
The attempt to personalise the user’s experience is one that has been a prime aim of the company. A small but notable example was when they themselves tweet responses to requests for Netflix suggestions—no doubt a brilliant social media strategy that goes hand-in-hand with their other posts, but surely an indication of them bridging the gap between consumer and producer. This personalisation process began in August 2013, when they launched individual profiles that catered to one’s own preferences, and offered suggestions based on those. Five years later, a new addition that emphasises on their motive has been announced: the usual profile icon with a lopsided smile can be replaced with characters from Netflix programmes.
Mood-board for your Netflix profiles? Check!— Netflix India (@NetflixIndia) July 25, 2018
Customise them with different characters, any way you like with our new feature. pic.twitter.com/zT44ycQcHM
Regarding the change they said on their website:
We know the series and movies on Netflix are more than just things you watch to pass the time. The stories — and the characters in them —are also your heroes, frenemies, soulmates and everything in between. We’re thrilled to give you a way to show your fandom and make your connection with Netflix more unique.
The feature will be implemented over the next few weeks, so be sure to keep an eye out for the time you’ll be able to log in as Eleven.