Apple’s annual product unveiling just took place in California and man, did it blow our minds!
On the basis of the extremely successful campaign of iPhone X in 2017, the tech giant is looking to expand their reach with the all new iPhone XS, iPhone XS Max and the iPhone XR.
IPHONE XS AND XS MAX
Pronounced 10 S (not like “excess”), the new cornerstone of Apple’s iPhone lineup is here. Based very closely off of last year’s X model, the XS and the pumped up version, the XS Max, seem to be bringing all the conventions of the buttonless iPhone into the future. The XS has a 5.8” screen and the Max has a 6.5” display but manages it in a smaller form factor than previous “plus size” versions like the 8 Plus.
The guts here have been bumped up with a new, faster chipset that offers more power for normal tasks and faster FaceID facial recognition that’s also being touted as more secure than what was in the original iPhone X. Coming in the same space grey and silver flavours, Apple is also adding a gold option for the new phones as well as a new 512GB capacity option.
The new phones add extra battery life over last year’s X (30 minutes for the Xs, 90 minutes for the Max) and bump the camera specs up to dual 12 megapixel for shooting gorgeous pictures. Coming in 128, 256 and 512GB, the Xs will retail starting at Rs 99,900 and the XS Max will retail starting at Rs 1,09,900. Pre-orders for these monsters start this Friday, September 14th and will get to customers starting September 21st.
Apple is doing away with last year’s iPhone 8 too, opting instead for another new, buttonless model that scales back the power and the price. Called the iPhone XR, Apple has again taken the iPhone X formula and changed things around to make it more accessible.
The XR looks familiar with its notch and wall-to-wall screen but builds it all on an aluminium chassis. Other specs include a 6.1” screen, FaceID for security, a single camera setup (so don’t expect to get the same gorgeous DSLR style pics you’d see of the dual cameras in the XS) and the same A12 chipset as the other phones.
The iPhone XR does seem to have an emphasis on style, coming in six colours as you can see in the image above. Available in 64, 128 and 256GB options, the XR has a starting retail of Rs 76,900. Pre-orders start October 19th with the phone making it to customers’ hands on October 26th.
APPLE WATCH 4TH GENERATION
According to Apple, their Apple Watch isn’t just the most popular smart watch in the world, it’s the most popular watch overall. If that’s true then, chances are, you’re pretty familiar with the way the Apple Watch looks and works already.