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Let Zoiro Upgrade Your Basics

From being known as the first designer innerwear brand for men, to bringing in innovation to an insipid category—Zoiro has come a long way since it launched in 2013. With its priority set on making consumer-centric products, the brand has managed to use innovation to make a banal segment interesting. 
 

Let Zoiro Upgrade Your Basics
(Photo: courtesy of Zoiro)

The innerwear segment for men has been lacklustre for a while; especially in the basics segment. After the tremendously successful launch of Zoiro Softs, the brand extended its ‘Soft’ offering into this segment with the launch of ‘Soft Classics.'

It took a classic offering that's preferred by the majority of the market and transformed its nature by making it softer. The result is truly dramatic. Nobody anticipated that just a small change could make a product feel so different. Zoiro Soft Classics is available in two variants: one with 100% cotton and another with 95% cotton and 5% stretch. Being customer-centric with a product-first ideology means Zoiro always creates products to suit all consumers with varied preferences and budgets. 
 

Let Zoiro Upgrade Your Basics
(Photo: courtesy of Zoiro)

Zoiro believes in the product experience and not the puffery around it. The brand understands the taste of the evolved customer and strives to provide a product which speaks for itself through its quality, authenticity and merit.
 

Let Zoiro Upgrade Your Basics
(Photo: courtesy of Zoiro)

Browse through their latest collection here, and give your innerwear a deserved revamp. 

By maxim