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Ferrari Is Introducing 15 New Cars In A Bold Bid To Double Its Profits

488 Pista Spider

488 Pista Spider / Ferrari

Ferrari announced 15 new ponies for their stable on Tuesday, adding a huge amount of diversity and specialty to the fabled luxury automaker's lineup. That includes forays into both the utility vehicle and hybrid categories, neither of which Ferrari has ever pursued before.

It’s a logical step forward for the Italian brand, which has largely silent on those fronts while upscale rivals  Bentley, Maserati, Jaguar and Lamborghini have all introduced SUVs. Meanwhile, Porsche’s Mission E project and the just-unveiled fully electric Audi may very well be the impetus behind Ferrari’s latest electric endeavours.

 

 

Ferrari’s ostensible goal is to double its earnings as a result of the more diverse lineup, but they’re not only relying on these new categories to achieve that substantial endgame. Special projects like the roofless Monza SP1 and SP2 will serve as reminders of Ferrari’s historic rise and status as an innovative trailblazer, co-opting Ferrari’s unique styling of yesteryear. 

 

 

Of course, the new 488 Pista is the latest model that’s getting Ferrari’s award-winning turbo-charged V8 and is set to pump out over 700 horsepower under the exquisitely-styled hood and body.

Only time will tell if Ferrari can stay the course and keep on the up in the absence of their recently deceased leader, Sergio Marchionne, but, when the announced plans have us this eager to see the form all these new models take, we think Ferrari will be just fine. 

By maxim