The ‘Popular Film’ category that was due to make its debut appearance at the 91st Academy Awards next year has now been indefinitely postponed.
Change is coming to the #Oscars. Here's what you need to know:— The Academy (@TheAcademy) August 8, 2018
- A new category is being designed around achievement in popular film.
- We've set an earlier airdate for 2020: mark your calendars for February 9.
- We're planning a more globally accessible, three-hour telecast. pic.twitter.com/oKTwjV1Qv9
In a press release, the Academy stated that it ‘recogni[s]ed that implementing any new award nine months into the year creates challenges for films that have already been released,’ all while reiterating the institution’s commitment to acknowledging a broad spectrum of films.
“There has been a wide range of reactions to the introduction of a new award, and we recogni[s]e the need for further discussion with our members,” said Academy CEO Dawn Hudson.
When first announced, the category garnered a fair bit of criticism from members of the film industry, with most assuming it was a barefaced attempt to boost television ratings and its relevance among younger audiences.
The film business passed away today with the announcement of the “popular” film Oscar. It had been in poor health for a number of years. It is survived by sequels, tent-poles, and vertical integration.— Rob Lowe (@RobLowe) August 8, 2018
The release also announced some further changes to the telecast, such as the shortening of it to three hours and that a few awards would be presented during commercial breaks.