Maxim Turns 10!

 

10years

Over the past decade, Maxim’s Covergirls have defined pop culture’s boldest and often controversial outlooks. We spoke to four women who have been integral to the Covergirl phenom since 2006. Between them, these ladies have scored 10 covers.

 

The search for a Maxim Covergirl begins with one simple idea: identifying the women who have taken our world by storm with their attitude and their hotness. Back in 2006, this wasn’t as simple as it sounds. It never is. And it never will be. Being a Maxim Covergirl is as much a ‘responsibility’ as an honour for the lady, because it stands as a badge—a testament, if you will—of her belief in the freedom of choice. It is a badge of her undeniable attitude. A badge of hotness. And, most important, the ultimate badge of her popularity among the most frank, most progressive and best humoured consumers on Earth.

 

We met up with Neha Dhupia, Soha Ali Khan, Amy Jackson and Esha Gupta, all of whom have been responsible for some seriously hot and path-breaking Maxim covers, to ask them about the experience, the outcome and the very idea of what it took and what it meant to front the country’s most dynamic and best-read men’s magazine.

 

NEHA DHUPIA

 

Neha-Dhupia-Maxim-Hot-Shoot-Sexy-Bed

 

Four-time Maxim Covergirl, whose 2012 cover remains one of our most iconic.

We’re 10 years old now! What’s your wish for us?
All I’d like to say is that I’ve been on four of your covers and hopefully we can complete our 10 covers before I retire!

How do you think you’ve changed as a person in the past 10 years?
I’ve become more comfortable with the person I am. I’m not trying to be somebody I’m not. My benchmarks for perfection and what’s right and wrong are not what other people think—it’s how I feel about myself. So I’m focusing more on myself instead of focusing on what other people expect out of me. I’ve been cooler and I’m more self-assured than I was 10 years ago.

At age 10, what did you want to be when you grew up?
A spy. I was very nosey all the time so I thought the best thing for me to do was become a spy.

How would you score shooting for Maxim on a scale of 1–10?
I think it’s a perfect 10—it’s super easy and there’s no clothes!

List 10 things that make you feel sexy.
A tan.
Good music—strangely.
A flat stomach.
Crisp white shirts.
High heels.
When I smell good.
Chocolate.
Smokey eyes.
A bad hair day.
Men.

Who were you in love with at age 10?
I don’t really remember but I think I had a crush on Remington Steele. Not Pierce Brosnan, though.

What advice would you like to give your 10-year-old self?
I was in the fifth standard! I wish I’d paid more attention to sports and not paid that much attention to studies. Being an athlete would have been the coolest thing ever.

What do you like the most about Maxim?
The fact that every time I shoot with Maxim you guys make me look extremely sexy, even when I don’t think I’m sexy.

 

 

 

SOHA ALI KHAN

Soha-Ali-Khan-Maxim-Sexy-Bikini-Shoot-Hot

 

Two-time Maxim Covergirl, whose 2008 cover is one of Maxim’s bestselling.

 

We’re 10 years old now! What’s your wish for us?
Happy birthday! As you enter double digits I wish you double circulation, double profit and double readership.

At age 10, what did you want to be when you grew up?
I wanted to be a detective—I was a
Remington Steele fan—I wanted to solve neighbourhood crime but,
given that we lived opposite the defence ministry, this ambition of mine was quickly thwarted and I was enrolled in kathak and piano classes.

How would you score shooting for Maxim on a scale of 1–10?
It was terrifying—I usually prefer moving images to still ones because I find a still image reveals too much and when it’s for
Maxim even more so! But because the team, including the photographer, Abhay, made me feel so comfortable I would rate the shoot a 7!

Tell us 10 things that make you feel sexy.
This is not in order of priority!
Yoga.
Scented oils.
Tousled, voluminous hair.
White musk fragrances.
High heels.
Pencil skirts.
Red lipstick.
Silk stockings.
Leonard Cohen songs.
Looking into my husband's eyes.

Who were you in love with at age 10?
Pierce Brosnan from
Remington Steele. Also, there was Timothy something in Class V—I don’t know if it was love but I felt sick every time he spoke to me.

What advice would you like to give your 10-year-old self?
Don’t trip over Barko, the dog, and fall on your face, almost breaking your buck teeth because then they’ll insist you get braces and you’ll look too old to play the kid in Mira Nair’s film.

If you could spend 10 minutes with anyone in the world, who would it be and why?
Radiohead’s Thom Yorke—I have always wanted to ask him what’s wrong. What’s with all the depressing lyrics?

 

 

 

AMY JACKSON

Amy Jackson-Maxim-Shoot-Hot-Bed

Two-time Maxim Covergirl, both of whose covers have sold as well in the North as the South.

We’re 10 years old now! What’s your wish for us?
That the next 10 years are even hotter than the past!

How do you think you’ve changed as a person in the past 10 years?
Well, 10 years ago I was 13, and I can definitely say I’ve changed a lot. A couple of years ago I had this realisation: I’ll only get one life and I need to live it for me. I’ve never been happier!

At age 10, what did you want to be when you grew up?
I wanted to follow in my mum’s footsteps and become a horse riding instructor. I wanted to live in Vienna and train with the Andalusian stallions.

How would you score shooting for Maxim on a scale of 1–10?
Off the scale! It’s one of my favourite shoots to date.

List 10 things that make you feel sexy.
A sun-kissed tan.
Wearing my guy’s T-shirt.
A spritz of my favourite perfume on my neck.
Running in the outdoors.
Lace.
Slow dancing to Lana Del Rey.
Laughing.
A ruby red lipstick.
Driving my car fast.
A killer pair of heels.

Who were you in love with at age 10?
My pony, Freddie.

What advice would you like to give your 10-year-old self?
Take the good things with the bad...And you’ll look back on it all in 10 years’ time and be proud of the adventure you’ve begun.

If you could spend 10 minutes with anyone in the world, who would it be and why?
Oprah Winfrey. I’m reading her book at the moment, and she has an amazing story to tell. I can pick the book up and read any line and it will be so positive and motivating that it changes my whole mood. I love people like that. I love great energy.

 

 

ESHA GUPTA

Esha-Gupta-Maxim-Sexy-Bikini-Shoot

Two-time Maxim Covergirl, whose 2012 shoot forced us to completely change our cover format.

We’re 10 years old now! What’s your wish for us?
Keep getting hotter each year. Maximise
Maxim.

How do you think you’ve changed as a person in the past 10 years?
Well, I’m paying my own bills now.

At age 10, what did you want to be when you grew up?
A chef.

How would you score shooting for Maxim on a scale of 1–10?
11...I’m totally modest you see
(laughs).

List 10 things that make you feel sexy.
A good hair day.
A great workout.
A beautiful mind.
Wittiness.
Gucci Flora—the fragrance.
High heels.
Wine.
Knowledge.
Compliments.
Being on the cover of
Maxim.

Were you in love with anyone at age 10?
Yes, and I still am in love with my mom. 

What advice would you like to give your 10-year-old self?
Be glad you don’t have wi-fi and cellphones, and realise that the outdoors is actually fun.

Name 10 metal elements from the periodic table...just kidding! What do you like the most about Maxim?
Copper, bronze, gold, lead, lithium...Oh, wait...
(laughs) It’s the sexiest magazine with class. 

If you could spend 10 minutes with anyone in the world, who would it be and why?
Ryan Gosling, but I will only tell you why when I’ve spent that 10 minutes with him!